WHISTLES buying and merchandising project | Page 22

R

E

I

S

S

S t r e n g t h
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Good personal services in store. Weiss got tailer in store which can help fix the size of the
products for customers.

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Got wide width and depth of menswear

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High brand awareness in UK

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Developed own phone application for its customers.
W e a k n e s s

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Old brand, not many young customers boug ht Reiss.

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Lack of fashion attribute based products

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Same textile, and fabric over seasons
O p p o r t u n i t i e s

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Add some fashion attribute based collections

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Use some new tech fabrics

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Try to manage more relationship with customers
T h r e a t s

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The competitors released magazines and newsletter, but Reiss does not.

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The supply chain is far.

C

O

S

S t r e n g t h
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Good Customer Relationship Management(CRM) COS releases newsletter, and magazine
every season in order show their attitude and style to customers.

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Wide width and depth of Menswear

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Strong parent company H&M
W e a k n e s s

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Lack of Advertising

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Size ran out quick in store, and it takes long time for them to get the products in store

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Hard to access in UK

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Lack of personal services in store
O p p o r t u n i t i e s

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Promote more on E commerce

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Offering personal services in store
T h r e a t s

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Competitors are offering more personal services.

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