WHISTLES buying and merchandising project | Page 21

C O M P

S H O P
S W O T

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H

A N A LY S I S

A n a l y s i s

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S t r e n g t h
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Consumers are highly loyal

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Creative promotional skills and interaction with customers. Whistles launches a must playlist
each month for its customers.

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Whistles’ actions online is highly been followed. Its product sales mostly come from internet shopping. Thus,

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Whistles has an strong ecommerce

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Whistles has joined Animal welfare, Ethical Trade Initiative (ETI), and Labour Organisation (ILO).

W e a k n e s s
- Whistles is initially a womenswear retail. It has just launched its menswear in A/W14. Thus, its menswear is new to the market, and
not every level of its customers know about it.
- Whistles has just enter the market of menswear. It is having a low market share in the field.
- Whistles menswear is a new collection. It is lack of width and length.

O p p o r t u n i t y
- One of Whistles’ main competitor Reiss has develop a shopping phone application.
- There are opportunities for Whistles to develop a shopping application as well.
- Since, the awareness of Whistles menswear is low. There is opportunity to gain more attention by promoting its menswear in store
more.
- The width and length of Whistles menswear are low. Whistles can adds the width and length of menswear, to give its male customers
more choices.

T r e a t s
- The suppliers of Whistles are mostly from China, which is very far from them. It might face to risk the delay of shopping.

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