WHISTLES buying and merchandising project

R E I S S Aithenticity, Classic, Luxurious Initial: Menswear Origin: UK, (1971) Average Price: 125- 375 £ Store Quantities: 65 stores in UK Size Range: XS-XXL Promotional Activities: Social Media Target Customer: Male from 25-45, up-middle income Garments Origin: Jackets are made in Lithuania, India, Turkey Social Media Accounts: Facebook, Pinterest, Twitter, Instagram, Phone Application Customer Relationship: A staff only serves a group of customer at a time Got tailer in store, which can help to fix size C O S Modern, Functional Initial: Womenswear, Men Origin: Swedish, (2007) Average Price: 89-135 £ Store Quantities: 17 stores in UK Store Locations: Urban cities Size Range: S-XL Promotional Activities: Social Media, Seasonal Presses, Magazine Target Customer: Male,from 25-45, up-middle income Garments Origin: Jackets are made in China, Romania Social Media Accounts: Facebook, Pinterest, Twitter, Instagram Customer Relationship: Release look book for each season Release “Sounds” for four seasons Launch videos about its attitude on Youtube monthly A staff only serves a group of customers at once 14

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