WHISTLES buying and merchandising project

C O M P S H O P B r a n d W A N A LY S I S A n a l y s i s H I S T L E S Smart, Sharp, Effortlessness Initial: Womenswear Origin: UK, (1980) Average Price: 135-250 £ Store Quantities: 50 stores in UK Size Range: XS-XXL Promotional Activities: Social Media, Seasonal Presses Target Customer: Male,from 25-45, up-middle income Garments Origin: Jackets are made in China, Turkey Social Media Accounts: Facebook, Pinterest, Twitter, Instagram Customer Relationship: A staff only serves a group of customer at a time Staffs will come to you and ask if you need any help or not Can send clothes with wanted size to customer’s home(charge extra 5 pounds) Release music playlist every month for its customers Release product brochures 13

WHISTLES buying and merchandising project | Page 19