WHISTLES buying and merchandising project | Page 26

Visual Merchandising
Space: Large
Windows: Both male and female mannequins
Floors and Walls: Dark wooden walls, with white shone
floors, creates an elegance sense.
Lighting: shades Cold,
Props: The props are mannequins, standing in the store.
Graphics: There are no graphics, just shades created by
the lighting.
Product Display: A kind of jacket has three sizes two colours display in store
Technology: smart pad

Visual Merchandising
Space: Large
Window: Display both male and female mannequins
Floors and Walls: Walls are painte in white and with light
grey stone floors created a timeless feel.
Lighting: bright, nude colurs, warm
Props: The space are divided by the black thin pole.
Product Display: A kind of jackets has 6 sizes one colour
display in store

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