Chapter 5 – Breakfast like a Princess, lunch like a Queen, dinner like a Supermodel 38 The French Paradox 39 Depriving ourselves of deprivation 42 Research proves we will cheat anyway 44 Make the most of your forbidden foods 46 Forbidding food, as with sex, makes it more attractive 47 Protein and energy density – Winning the 20-minute battle 48 Chapter 6 – Goal sabotage 51 The False Hope Syndrome 52 The gap between a‘ nice idea’ and execution 57 Chapter 7 – The Low Sacrifice‘ Diet’: We must have our cake and eat it too 60 Is this food worth dying for? Sorting the foods you love from those you only flirt with 62 Allowing – The antidote to craving 64 The Model – the before and after shots 66 The role of weight loss drugs 67 Chapter 8 – Mindfulness and Savoring 69 How to live twice as long 70 Speed kills … 74 The natural solution – the third Zen question 74 The mindfulness exercise 77 Savoring – the university course 80 For the chocolate addicts 83 Chapter 9 – The‘ exercise causes weight loss’ myth 85 Exercising to gain weight 86 Does exercise increase metabolic rate? 88 It’ s more than you think 89 Exercise overcompensation eating 91 The role of exercise in maintaining weight loss 93 Is there any need for exercise at all? 95 Incidental activity is the answer 96 Taking Longcuts 97