Table of Contents The Book in Overview i Navigating this book ii Why a new approach ? iii Getting Started viii Introduction ix Chapter 1 – Party party party 1 What has the medical profession been thinking ?! 3 Begin as you wish to continue 4 For the love of food 5 Chapter 2 – Self-discipline it is not 7 Hunting down motivation 8 What if self-discipline does not bring about change ? 11 The goal of being fat – Suzie ’ s story 13 The ultimate motivators 15 Self-discipline cannot compete 18 The power of ‘ strategic structures ’ 20 Trigger control strategies 22 Chapter 3 – The sleeping dragon of rebellion 23 Ad libitum dieting 24 Building the sensitive new age guy 25 Restraint Theory and the ‘ What the Hell ’ Effect 27 The Last Supper Effect 28 The Mental Gymnastics Olympics 30 What does it all mean ? 31 Chapter 4 – The unholy trinity : deprivation , starvation & justification 32 The energy mismatch 33 The energy cab rank – alcohol , protein , carbs & fat 34 The King of Sabotage : conning ourselves on a daily basis 37