Table of Contents The Book in Overview i Navigating this book ii Why a new approach? iii Getting Started viii Introduction ix Chapter 1 – Party party party 1 What has the medical profession been thinking?! 3 Begin as you wish to continue 4 For the love of food 5 Chapter 2 – Self-discipline it is not 7 Hunting down motivation 8 What if self-discipline does not bring about change? 11 The goal of being fat – Suzie’ s story 13 The ultimate motivators 15 Self-discipline cannot compete 18 The power of‘ strategic structures’ 20 Trigger control strategies 22 Chapter 3 – The sleeping dragon of rebellion 23 Ad libitum dieting 24 Building the sensitive new age guy 25 Restraint Theory and the‘ What the Hell’ Effect 27 The Last Supper Effect 28 The Mental Gymnastics Olympics 30 What does it all mean? 31 Chapter 4 – The unholy trinity: deprivation, starvation & justification 32 The energy mismatch 33 The energy cab rank – alcohol, protein, carbs & fat 34 The King of Sabotage: conning ourselves on a daily basis 37