WEBSITE
Wed2be's Website is very helpful, yet they could definately provide a lot more information in terms of different ways brides can style themselves, colour pallets for different skin tones and also how to wear certain accessories as some of them are tricky to figure out. Davi'ds Bridal offers this type of information on their website which brings the quality of the website to a higher quality. Also David's Bridal has 60 years worth of bridal experience, therefore the PR of Wed2be needs to take this in concideration, challenge their competitor and promote their buisness in a more professional and informative way.
ACCESSORIES
Wed2be sells all a bride could need for her special day, whilst carrying out a survey with the store manager of the Bromley branch, it came to the attention that brides tend to want to buy all of their wedding day outfit all at once. Many customers ask if Wed2be provide a selection of shoes and garters. David's Bridal sells both of these accessories putting them in a positon to make more profit. As Wed2be helps staff with design qualifications to bring out their own collections within the company, they should design a shoe and lingerie range. This would improve profits made, reviews on product availability and put them higher up in the bridal market.