ADVERTISEMENT
Advertisement is a huge part of selling your brand/buisness to the public. Wed2be use Facebook, Twitter, Instagram and Google+ to advertise new collections, sales and competitions. Although they update their medias frequently informing their consumers, they need to physically take more action e.g. Hire an events manager to hold events to promote the company. This way, as it is a new buisness, more people over the country would be aware of the brand itself. Using a celebrity to model their merchandise would also attract more customers; as Wed2be is a cheap outlet, people may think that what they sell is of poor quality, so modeling their dresses on a celebrity would show that Wed2be is not a junk sale, and the products are made at high quality.
REFURBISHMENT
As you go into some of the Wed2be stores, especially the Bromley branch, the layout of the shopfloor is very confusing as it isn't clear what stages you have to go through. Also as the floor is carpet, fibres easily stick to it making the floor look dirty, which would also effect the fabric on the dresses. Refurbishment is currently taking place in all stores, giving more instruction on the walls within the stores. Also the chairs are more suitable to a wedding enviroment, and the lighting looks sharper and more modern.
CONCLUSION
Altogether as Wed2be is only a 4 year old buisness, they are doing very well in their market sector, opeining 8 stores so far, and planning on opeing five stores per year, and becoming "the biggest retailer of affordable bridalwear in the UK".
There is always a room for improvement, in Wed2be's case, firstly to provide more styling guidelines online as customers have issues on where to start with their outfit. Also selling a shoe collection would be ideal, as customers like to get their wedding outfit out of the way and buy from one shop. Shoes are very cheap to make if you choose the fabrics wisely, yet can be sold at a heavy price. This would bring Wed2be's profit margin to a higher level. They advertise and collct their customer data through social media such as Facebook, yet they don't use celebrity collaboration to promote their products further, and they do not hold events advertising what they sell. This would definately help the brand awareness and bring more customers through the door. Lastly, refurbishment needs to take place, swapping the un-clean carpet to easy to clean laminate flooring, making it easier to clean, so the enviroment doesn't look dull and the bottom of the dresses will not get dirty.