RE-BRANDING & ADAPTING
Wed2be has had 4 very successful years in buisness, carefully evaluating who their main competitor is, what steps to take next to enable the creation of a successful bridal outlet, studying their consumers wants and needs, using CRM through Facebook and Twitter to collect their customer data. Although they are "the biggest retailer of affordable bridalwear in the UK" there is still room for improvement:
To get to know their consumers more individually, every customer that visits the stores, Wed2be should ask them for their email address, typing it into their database. They should then create a questionaire asking the pros and cons about the store and stock;
From 0-10 (10 being the highest) how would you rate the customer service you recieve at Wed2be? If room for improvements, explain what we can do to improve.
From 0-10 (10 being the highest), what would you rate the selection of dresses we have available?
What style of dresses would you like to see within the next collection? (Colours, shapes and sizes).
How could we improve our interior within the stores?
CRM
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By doing this survey, Wed2be will be getting to know their consumers more in depth, allowing them to know what improvements to make to satisfy their customers. This means good reviews, good sales thereforew good profits. They should release a survey every month to gather a good amount of customer data.