SOCIAL MEDIA
"Instagram was an IOS-only app", yet from is now an everyday social network app used throughout the world. Instagram was founded in 2010 yet became more popular with the younger generation and celebrities in 2012. It is also a very easy app to usemeaning for Wed2be, this is a great app to post their products online in seconds.
PROS
CONS
- " Statistics show that the "percentage of Instagram users are 49%".
- When an Instagram user likes a picture, their friends get notified, meaning they are more likely to look at the post aswell creating more brand awareness
- Instagram provides you with editing tools so Wed t2be can post high quality/ eyecatching pictures
- Instagram has an app so it is easy and quick to access
- Instagram is usually used by younger users that are less likely to get married yet.
TRENDS FORECASTING
COMPETITORS
All four of these brands sell their wedding dresses and accessories at a discounted price, meaning Wed2be need to beat their prices.
They sell similar style dresses therefore Wed2be needs to be different in terms of trend and style
People love a bargin. Instead of going for a boutique price, why not get a designer dress for less than £500. All of these companies have that in mind whcih Wed2be need to be aware of
All of these brands are Brick and Click where as Wed2be isn't. This is a thing Wed2be need to think about to protect their buisness.
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