Facebook is abrilliant way to advertise,and keep buisnesses consumers' aware of new collections, the latest news, sales and publish pictures of their merchandise. This is why Wed2be use this social media. "There are over 1.49 billion monthly active Facebook users" worldwide meaning that Wed2be have a lot more chance of being seen therefore have an increase in their customers. Also "Age 25 to 34, at 29.7% of users, is the most common age demographic". Relating to this "Age 28 through 32 is the sweet spot for marriage" due to a new study founded online. This means that this age group is covered in terms of age as they are most likely to use Facebook.
PROS
CONS
- Relationship Goals is a topic of discussion currently, looking into celebrities relationships and weddings such as Kim Kardashian and Kanye West. Their image is seen as perfect, so fans want to follow and have the perfect marriage. This will entice people to go wedding dress hunting, giving Wed2be a better chance of gaining customers.
- Facebook has an app so it is easy /quick to access
- "A recent study shows as many as one in five divorce filings cite problems on Facebook ". As more people are getting divorced, it puts people off of the idea of marriage, leading to bridal retails loosing out on buisness.
Twitter is also a global social media, making it brilliant to advertise your buisness, as you will get consumers worldwide. "Offline sales increase attributed to promoted tweets by 29% " . This quote explains why Twitter is good for Wed2be to promote their merchandise as it plays a huge part in gaining customers and profits.
PROS
CONS
- Advertising on Twitter can potentially raise sales for Wed2be by 29%
- When a Twitter user favorites a Tweet or picture, their friends get notified, meaning they are more likely to look at the post aswell creating more brand awareness.
- Twitter has an app so it is easy and quick to access
- Twitter for the older generation tends to be more difficult to use than Facebook. This is because the social media was created in the year 2006, meaning people born way before will maybe not have heard of it or do not use it
FIG 18.1
FIG 18.2