BENCHMARKETING
David's
Bridal
As a buisness, it is their duty to find out who their main market competitors are, aware of the competitors next moves to improve their profits, what new trends they are yet to bring out, and how they plan to expand. In this case David's Bridal is Wed2be's main competitor. Wed2be have their own in-house consultant to keep up-to-date with bridal trends, helping the buisness thrive.
Comparing both Bridal outlets
...
"Worlds largest retailer"
"More buying power than anyone" else"
Knowledgable wedding consultants to help give customers the best guidence to buying the perfect outfit
Online appointments available for alterations
Dresses available sizes 4-30
Sell stunning occasional wear for wedding guests
Lingerie, shapewear, wedding dresses, shoes, bridesmaid dresses, headpieces
Hundreds of good quality dresses to try on
Stylist assistance provided
Colour coordination guideline online
Style and fit guide online
Have "over 300 locations worldwide"
David's brides qualities
Wed2be's qualities
KEY
FIG 17.1