Web Design- Key Elements that Every Business Should Use.pdf Apr. 2014 | Page 4

Content-rich copy The goal of the website's company shouldn't only be to sell; It also needs to provide value so that your customers can return to your site. People are urged to go to your website because they know that it can be of good help to them. Your website must provide comprehensive details and reviews of your product or service. Also, it has to have content that can prompt the visitor to stay (blogs and other information) to prevent high bounce rates.