Web Design- Key Elements that Every Business Should Use.pdf Apr. 2014 | Page 5

Email Opt-in
Aside from having a content-rich copy, you also need to find
means to continue to communicate with your customers. The
web design company that you'll hire can make an email
capture box for your visitors. This can prompt them to sign up
for future emails that will be sent to them so
that they can be updated. This way, you
can continue to market
your business even if they did
not buy anything on their first
visit to your site.

Easy
navigation
You visitor must feel
comfortable while navigating
your website. There must be
adequate spacing of the
elements, the right size of texts
and appropriate pictures to
boot. The main objective is to make
your website as user-friendly as
possible. A website that is easy to
navigate can draw potential clients.