Web Design- Key Elements that Every Business Should Use.pdf Apr. 2014 | Page 3

Search Engine Optimization Trying to optimize a particular website requires an intricate process that may or may not take a significant period of time. Back then, unprincipled marketers would try to overuse their keywords (spamming) so that a website can rank high in search engine results pages (SERP). This prompted different search engines to address this unscrupulous method. Those websites that are trying to manipulate search results are banished. If you're new to the world of E-commerce, your website will not gain leverage unless professionals revamp your web design an find different ways to make your site relevant.