CONTENT MARKETING
Your sales team will encounter
prospects who don’t know much
about your company. They can
personalize their approach using
content marketing collateral.
Personalization isn’t necessarily
about custom content, it’s about
the timeline. Prospects enter at
different points in your funnel,
and they may have different
goals.
Not every customer follows the
same steps in the same order.
It doesn’t matter where they
enter the funnel, what matters is
their experience after that point.
There are several types of
content marketing to share:
• Social media content with
93% usage.
• Illustrations/photos with 76%
usage.
• Case studies with 82% usage
and 65% effectiveness.
• White papers with 71%
usage and 63% effectiveness.
• Blogs with 81% usage and
59% effectiveness.
• Infographics with 67% usage
and 58% effectiveness.
• E-Newsletters with 81%
usage and 60% effectiveness.
• Webinars/Webcasts with
66% usage and 66%
effectiveness.
• In-person events with 81%
usage and 75% effectiveness.
• Online presentations
with 65% usage and 58%
effectiveness.
Visual Contenting
• Articles on your website with
79% usage.
• Research reports with 61%
effectiveness.
• Videos with 79% usage and
62% effectiveness.
Needed as brand ambassadors.
Employees are your most
powerful, most cost-effective
content distribution channel.
Employees of a socially engaged
company are:
Sales Should Share on Social
• 40% more likely to consider it
Media
• 78.6% of sales people
using social media to sell
outperformed those who
weren’t using social media.
• When it comes to exceeding
sales quota by more than
10%, social media users are
23% more successful than
their non-social media peers.
Where content marketing is
shared on social media:
• LinkedIn 94% usage and 66%
effectiveness.
• Twitter 87% usage and 55%
effectiveness.
• Facebook 84% usage and
30% effectiveness.
• Youtube 74% usage and 51%
effectiveness.
• Google+ 62% usage and 13%
effectiveness.
• Slideshare