CONTENT MARKETING
This infographic shared by
Salesforce discusses about why
your sales team should invest
more time on content marketing.
• Understand what successful
content marketing looks like.
• Document its content
marketing strategy.
Organizational goals for B2B
content marketing.
•
•
•
•
•
•
Lead generation 85%.
Sales 84%.
Lead nurturing 78%.
Brand awareness 77%.
Engagement 76%.
Customer retention/Loyalty
74%.
• Customer evangelism/
Creating brand advocates
61%.
• Upsell/Cross-sell 58%.
Most B2B marketers say
sales lead quality is the most
important metric.
Micro-site organizations (1-9
employees) are the exception.
They’re more focused on:
• On average, consumers
engage with 11.4 pieces of
content before making a
purchase.
• 85% of customers regularly
seek trusted content to
inform their decision-making
process.
• 70% of consumers prefer
getting to know a company
via articles over ads.
Content Marketing Is
Everywhere
To have effective content
marketing, the company must:
Visual Contenting
• Communicate frequently with
both marketing and sales.
Percentage of B2B companies
using content marketing is 88%
yes and 12% no.
A documented content
marketing strategy impacts
effectiveness:
• 53% of the most effective
companies have one.
• 40% of the least effective
companies don’t.
Why Is Content Marketing
Important to the Sales
Funnel?
• 32% sales.
• 24% sales lead quality.
Why Should Your Sales
Team Share Your Content?
Customers find your helpful
content thanks to search
engines. Your company is seen
as a “linkable expert”. People
stay on your site longer to
read and enjoy your content.
Your company builds trust and
credibility. People who consume
your content are much more
likely to buy from you.
How Should Sales Use
Content Marketing?