SOCIAL MEDIA
Unless you’re doing something
incredible, there’s no way it’s
15%.
That’s probably why 39% of B2B
marketers use Pinterest — but
that’s still so few for such a high
conversion rate.
B2B adoption of Pinterest is
most likely going to increase
— either that, or the few B2B
companies that are on Pinterest
will make out like bandits over
the next few years.
When to Post
But as B2B companies start
adopting it, competition will
get more intense. It’s not clear
whether that’ll affect your
conversion rates, though — it’s
possible the social network’s
user base will grow enough
to accommodate all the new
marketing accounts.
Allegedly, the best times to post
to Pinterest are:
Still, if you’re not using Pinterest
to move products or services,
you should.
While it might seem random,
those timeframes tell us some
key points about the majority
of Pinterest users and their
behavior.
And as a side note, it’s even a
good place to publish content.
Users pin 14 million articles each
day, or roughly 10,000 every
minute.
• 2:00 PM to 4:00 PM
• 8:00 PM to 1:00 AM
And the worst time to post is:
• 5:00 PM to 7:00 PM
When and What Do You
Post on Pinterest?
• Many are in school, college,
or first-shift jobs.
• Those who aren’t are
checking Pinterest in the late
afternoon.
• Many use Pinterest to kill
time before going to sleep.
• Most are busy with dinner or
other activities in the early
evening.
This is where Pinterest becomes
a lot of fun.
On the one hand, this is great
news for ecommerce and
With that kind of engagement,
it can be a great network to get
new visitors to your site.
Visual Contenting
consumer goods. It means the
young, spend-happy customers
you need to grow are frequently
active for seven hours per day.
On the other hand, five of those
hours are when most people —
including you, probably — aren’t
working.
To fix that, you can schedule your
Pinterest posts with software like
Buffer. That way, you can preplan late-night Pinterest posts
without manually creating them
during off hours.
For B2B companies, that 2:00 to
4:00 window is a great time for
you to reach out to people who
have spare time at their work.
The late-night window is also
important for people who
are burning the midnight oil
or business decision-makers
relaxing before they head to bed.
So for you, it’s still worthwhile to
post something about how they
could improve their business —
it’s one of the last places they’d
expect to find something they
need!