SOCIAL MEDIA
What to Post
You don’t always have to post
about your business when
you’re on Pinterest. You can
explore the common interests of
your followers and topics that
are indirectly related to your
business.
And while you’re doing it,
you can get some additional
followers by posting thematic
content on key days.
While this schedule won’t
generate leads or sales for every
company in the world, you can
at least use it to appeal to lots of
Pinterest users:
•
•
•
•
Sunday: Food / crafts
Monday: Fitness
Tuesday: Technology
Wednesday: Inspirational
quotes
• Thursday: Fashion
• Friday: GIFs / humor
• Saturday: Travel
All of these make sense, to some
extent.
People have spare time on
Sundays, so they’re looking for
low-commitment things to do.
Monday is the beginning of the
work week, so you should start
strong with a good workout.
Tuesday is kind of an anomaly.
But in a tech-centric culture
like the US, there’s bound to
be a day dedicated to all things
technology.
On Wednesday, people need
inspirational quotes to get
through the rest of the week. It
may not make sales, but you can
at least build brand awareness
with a couple quick quips.
People are probably thinking
about the weekend on
Thursdays, which is reflected in
their interest in fashion and style.
And who doesn’t like to have
a laugh before the weekend?
That’s probably why Fridays
focus so heavily on humor,
specifically .gif files.
Last, everyone has travel
aspirations, and weekends are
the time to head somewhere
new. That’s why travel is so
successful on Saturdays.
Seasonality
Much like how retailers try to
make holiday shopping happen
earlier and earlier each year (we
made it to Halloween this year!),
holidays aren’t single days on
Pinterest. They’re long periods
of time, sometimes spanning as
long as six months.
Visual Contenting