SOCIAL MEDIA
earn at least $60,000 per year
combined.
What Do Pinterest Users
Like?
That means Pinterest’s users
have disposable income — and
collectively, they have a lot of it.
As a reflection of their disposable Really well.
income, Pinterest users really like
Like, almost unfairly well.
style.
Pinterest also has a fairly reliable
way to measure the spending
habits of its users by tracking
the products and brands they
pin. Sure, a few people here
and there might have expensive
taste, but these numbers are as
reliable as you can get without
someone directly telling you their
income.
That’s why fashion is the single
largest category for Pinterest
boards. It’s followed closely by
food, interior decorating, and
education.
Considering how much Pinterest
users spend — 100% more
than average Internet users —
Pinterest’s estimate is probably
pretty accurate.
Pinterest users are also hungry
for brands. They share branded
content 150% more frequently
than non-branded.
That means your company
can share branded content on
Pinterest and experience 150%
better results than unnamed
content — especially if you’ve
already built your brand online.
So with one account, you can
engage an audience that spends
100% more than typical Internet
users and shares branded
content 150% more than
unnamed content.
That’s pretty impressive for a
single social network.
Visual Contenting
Food makes sense because
foodie trends have spread
throughout the US like crazy.
On top of that, everyone likes
to have a place that feels
comfortable and homey, so
interior decorating makes sense,
too.
And because 70% of Pinterest
users are between 16 and 34,
it’s no surprise that education is
popular.
By extension, the businesses that
stand to profit the most from
Pinterest are most likely clothing
stores, restaurants, department
stores, and colleges.
That doesn’t mean there’s no
hope for other businesses —
it just means these are the
companies that can make
Pinterest pay off more quickly
than others.
That’s especially good news if
you work in retail.
And speaking of retail...
How Does Retail Do on
Pinterest?
Nine out of every 10 users on
Pinterest say they’ve bought
something that they found on
Pinterest. 86% have looked
at Pinterest in stores to find
products, and 64% of users look
at previous items they’ve pinned
to find purchases a ́ѡ