SOCIAL MEDIA
Pinterest is one of the newest
social networks to catch the
public’s attention, but it’s grown
fast. With millions of users ever
day, Pinterest is now one of
the best ways your marketing
team can drive traffic to your
company’s website.
If this incredible growth
continues, that means you have
54,795 new potential customers
every day you market on
Pinterest.
Pinterest users buy more often,
spend more money, and help
your business grow more than
any other social network. Check
out this infographic shared by
WebpageFX to see how!
It’s also important to note that
Pinterest was responsible for
3.6% of all referral traffic in
2012. And, at the time, it only
had 11.7 million unique US
users.
Pinterest’s Growth and
Engagement
And if you want to talk about
engagement, you can’t get much
better than Pinterest users.
Despite the fact that it’s only five
years old, Pinterest is the third
most popular social network in
the United States.
That’s an incredible rate of
growth for any company, and it’s
almost unbelievable that they
stabilized after so many new
users signed up.
So apparently, “easy come, easy
go” doesn’t apply to Pinterest.
Over five years, they’ve
averaged:
• 20 million new users per year
• 1.7 million new users per
month
• 384,615 million new users
per week
• 54,795 million new users per
day
• 38 new users per minute
Visual Contenting
Not a bad gig, considering you
can sign up for free.
Pins are quick, easy to use,
and they drive sales — they’re
Facebook “likes” on steroids.
Pinterest users account for 1.5
trillion recommendations
annually — or 15,000 per user
(1.5 trillion / 100 million) —
which is obscenely high in terms
of user engagement. And once
you consider that Pinterest
retains and engages users three
times better than Twitter, then
there’s no question.
Your business needs to be on
Pinterest.
Who Uses Pinterest?
Pinterest is known for having
an overwhelmingly female user
base. In fact, almost half of US
women use the social network,
and 84% of its total users are
women.
Most users are also from middleand upper-class households that