SOCIAL MEDIA
Make sure your profile image
matches all of your other social
media sites. Consistency is
key. You want your followers
to recognize you immediately.
Pro-tip: Use an image that is
600×600 or larger.
Build Boards that Drive
Traffic
Pinterest is built on the premise
that users create boards to
pin images. Fun fact: currently
Pinterest has limits to how many
boards you can have – boards:
500, pins: 200,000. Ahalogy, the
Pinterest solution for marketers,
has done an incredible amount
of research on creating boards
that are more likely to boost your
engagement.
It’s important to think
strategically when you create
your boards so they’re easily
searchable. When first creating a
board name it with search words
in mind. Create unique board
names but make sure keywords
are within those names. Boards
that one may be inclined to pin
on art, inspiration, or home decor
to could be called “I Heart Art”,
“Patterns, Patterns, Patterns”, and
“Home Sweet Home”.
Describe what the board is
about, utilize the describe
section to spell out what your
boards consist of, making it easy
to find your pins. No need to
get super wordy, a one sentence
explanation with a few keywords
is perfect.
Visual Contenting
Next, choose the closest
category that matches what
your board is about. It’s true,
categories on Pinterest are a little
lacking, and that’s exactly why
the above tips are so important
when creating new boards.
Lastly, choose the best Pin to
represent your board – make it
exciting, colorful, and obviously
represent the board. You can
always go back and change your
board’s covers, or change them
when you’ve pinned something
more exciting.
Creating Content that
Works
Everyone loves helpful data
when it comes to upping their
social media game!
With that in mind, here are a
number of helpful stats that
Curalate’s data science team
discovered after
analyzing half of a million images
on Pinterest. They identified 30
different visual characteristics
and found what kind of pins
work and why. Here are the most
helpful.
Color is the way to go. Studies
have found that colorful,
saturated pins get pinned 3.25
times more than pins with
one dominant color. Whereas,
medium light pins tend to do
much better than dark pins. Red
is twice as likely to be pinned
than images that contain more
blue tones. Also noteworthy,
pins without faces get 23% more
repins than those containing a