SOCIAL MEDIA
face. Pro-tip: use Canva to create
Pinterest ready visuals for your
blog posts. Pins with dynamic
backgrounds are pinned 2 to 4
more times than pins with mainly
white backgrounds.
Develop Your Pinning
Strategy
People pin aspirationally (and
80% of the site’s traffic comes
from mobile devices). They want
to dream and be inspired on
Pinterest. How do you want to
make your followers feel? Pin
with this in mind.
Take a look at your most recent
pins to see how your account
appears to others. Does it tell a
story? Does it have a theme?
Get to know Pinterest Analytics.
Once you have a business
account, you get immediate
access to analytics that’ll show
how your pins are performing.
When looking at and analyzing
your data, pay attention to your
top pins: both repins and your
original content. Focus on what
does best through keywords and
visuals.
Timing and consistency really is
everything on Pinterest. Spend
10-20 minutes a day pinning
original content, your own
products, and repinning content
from others on Pinterest. The
average Pinterest user is female
and 40, so breakfast, commuting,
and after the kids are in bed and
Visual Contenting
the work day is done are key
times to pin!
Define when you get the most
repins and engagement, and stick
with that time frame. (I find that
after 9pm is a great time for me
to pin, personally.)
Don’t have time to pin? No
problem! You can now schedule
pins! Yes! Schedule your pins
using intelligent tools such as
Ahalogy or Buffer!
Pinterest’s ecosystem is all
about repinning and building
a following. The more people
follow each other, the more
pins that get shared, and the
more people follow each other…
Pinterest is phenomenal about
sharing everyone’s content and
encouraging community (which
is probably how they’ve achieved
such high valuations), so follow
and engage with other people in
your space. The more you pin,
the more Pinterest shows you
relevant content (“Picked for You”
pins), so really focus on pinning
images that speak to you. As you
continue to do this, Pinterest
will show you better and better
content, and in turn share your
content with other prospective
followers.
Don’t be afraid to repin old
content. Because Pinterest is
a never ending stream, it’s OK
to go back and repin old pins
from months ago (This is where
Pinterest Analytics is helpful!).
This way your content gets new
life, and you continue to solidify
your look, tone, and feel.
The optimal amount of pins
per pinning session should be
between 10-25 pins. If you truly
love to pin like yours truly, do it
a few times a day. That’s where
their app comes in super handy!
The more time you spend on
Pinterest, the more you’ll learn
what works best for your brand
and stream. Pay attention to
what works and what doesn’t,
then rinse and repeat!
For more actionable insights on
getting more A