SOCIAL MEDIA
Meighan works with and trains creative individuals, brands, and
companies through social media, content creation, and overall
strategy to help define, and build their voice and community
online. Join her at meighanotoole.com
By Meighan O’Toole from Creative
Live Blog
HOW TO DOUBLE YOUR
PINTEREST FOLLOWING
Pinterest now has over 72
million users with more than 50
billion pins and over 1 billion
boards. Can you believe those
numbers? But wait there’s more!
63 percent of pinners now use
Pinterest to trend spot, shop, get
inspired, and dream, instead of
magazines and catalogs.
Over 73 percent on pinners have
bought something that they saw
on Pinterest. The good news
for you: two thirds of all pinned
content comes from business
websites. Clearly, there’s some
value in learning how to use
Pinterest for your business.
If you’re new to Pinterest or
just getting started, it can feel
overwhelming.
Visual Contenting
Diving into such a colorful, never
ending stream of visuals can feel
daunting and confusing as to
how to begin. Especially when
adding an entire new platform to
your marketing strategy.
To help you get started down
the right path, we created this
handy infographic on How to
Double Your Pinterest Following,
because building an engaged
audience for your pins is step
number one.
Design a Profile that
Engages
Your profile should spell out who
you are as a brand both verbally
and visually. When people
stumble upon your account
they should be able to see
immediately what type of pinner
you are through your bio, your
boards, and your pins.
The very first thing to do when
opening a Pinterest account is
to register as a business and
verify your website. If you are
already on Pinterest but want
to change your account to a
business account, no worries you
can easily convert your existing
account. You will not lose any of
your pins or data. Yay! Verifying
your website may take a little bit
of coding, so ask a developer or
a friend to help that knows their
way around small bits of code
and your website.
Next, make sure your bio is clear
and concise about who you are
and what you offer. Even get
so granular as to spell out what
you pin — this gives prospective
followers a quick idea of why
they should follow you.