Visual Contenting March 2016 | Page 20

SOCIAL MEDIA The Most Popular Platforms • 48.6% of social sellers use LinkedIn reigns supreme as the number 1 platform for social sellers followed by Twitter. • 84.1% of social sellers utilize LinkedIn, the highest among the social networking sites measured. SMS Twitter. The Social Selling Team The Executive’s Perspective Social Selling Adoption Will Continue to Increase After social selling adoption, the executive team among respondents value social selling to a higher degree than nonusers. While leadership buy-in can be a challenge but more executives are likely to realize the benefits of social selling in 2016. 45.4% of executives view it as very valuable versus 18.1%. The right training, support and processes are necessary to implement a successful program. So how is your organization going to accelerate revenue in 2016? 74.9% of companies report an increase in their sales team using @ SMS SMS @ SMS Visual Contenting @ social selling in the next 12 months. @ Check out this infographic on Visual Contenting.