Visual Contenting March 2016 | Page 19

SOCIAL MEDIA Social selling continues to be one of the rising stars of the sales industry as large and small businesses continue to incorporate it into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face? Read more about this via following infographic shared by Sales for Life. Based on an independent study conducted with over 300 sales professionals by Feedback Systems with insight from Sales for Life, PeopleLinx, Sales Readiness Group, VorsightBP and Sandler Training. What follows is an insider’s look at the current state of Social Selling, including trends, benchmarks and results. Top Trends in 2015 The importance of social selling will continue to increase in 2016 as 62.9% of respondents state that social selling is important to close more business. Revenue Growth • 63.4% of social sellers report an increase in their company’s sales revenue versus only 41.2% of nonsocial sellers. • 61% of organizations that are actively engaged in social selling report a significant positive impact on their sales r