TRENDS
Other sites are coming up with
other imaginative and dynamic
way of presenting content to
their targeted audiences.
In-the-Moment and Virtual
Reality Domination
One of the primary attractions
of social media is that users can
get almost real-time and in-themoment updates from friends,
personalities and brands that
they follow.
Users take videos or photos at
an earlier time and then publish
them a few minutes later for all
their followers to see.
Although this offers a more upto-date channel than the “latest
news” from traditional media, it
is still not real-time, and this is
what users will look for in 2016.
Live stream and in-the-moment
updates will dominate the
social media sphere, satisfying
users’ ever-growing craving for
immediacy.
Periscope, a live streaming site
recently acquired by Twitter, is
leading the way with the live
video broadcast feature that
allows its users to take advantage
of. Other sites are also catching
on, like Snapchat and Instagram
that both offer on-the-go, in-themoment update features.
Visual Contenting
This trend will not end with
these in-the-moment update
features alone but will move
on to more sophisticated visual
marketing technologies and
development.
At the forefront is Virtual Reality
that is expected to finally go
mainstream in 2016, offering
marketers with new tools and
facilities to compete for their
targeted users’ attention.
Search and Social Media
For years, Google has dominated
online search and has emerged
as the most power tool for
finding information about brands,
products and services.
The growing popularity of social
media is slowly changing all that.
As much as 80% of consumers
are relying more on the opinion
and advice of their peers and
other consumers they associate
with on sites like Facebook,
Youtube, Yelp and Pinterest.
This trend will continue on this
path even more in 2016, with
the search features on social
media sites growing more and
more powerful.
Again, Facebook is at the
forefront as it continues to work
its way towards developing its
own powerful search engine,
which is made even more
powerful through “M”, its own
digital personal assistant.
With such features, users need
not leave the confines of this
social network to find whatever
they need online.