Other social media sites are
following suit and are entering
the social commerce arena.
Instagram for example has
introduced the Shop Now button
alongside its recently launched
ads program.
Users can now buy products
directly through the platform, a
feature businesses can include in
their advertising and marketing
campaigns.
Other networks like Vine,
Snapchat and others are also
riding the trend and will make
the eCommerce feature a
standard element before 2016
ends.
Visual Contenting
The New Publication Game
It’s normal for digital marketers
to publish content on their
own websites and other online
channels first before generating
external links to this content and
posting them at various social
media sites to generate traffic.
But there’s a new publication
game that businesses and digital
marketers will surely pick up in
2016.
At the forefront is Facebook’s
Instant Articles, allowing digital
marketers to publish full-length
articles through the social
platform.
What sets these articles apart
from the traditional external
link posting is they load as
much as 10 times faster and are
more interactive than standard
postings, giving readers a
better and more beautiful user
experience.
This offers a more dynamic
and more sophisticated way
for disseminating content, and
other social networks are picking
up the pace and joining the
ballgame.
One is Twitter’s Project Lightning
that has the