Visual Contenting February 2016 | Page 40

VISUALS Visual content also helps drive more traffic to our website, build brand identity, boost social media engagement, attract more inbound links, generate conversion and drive more sales and referrals. • 40% of online users will favor and visit pages with visual information more than those only showcasing plain text. • Brands who use infographics grow in traffic an average of 12% more than those who don’t. • Clear and detailed visual content shows and not tell your message and brand identity preferred by up to 67% of consumers online over contextual product or brand information. 10 Types of Awesome Visual Content Your Brand Should Be Creating Right Now Eye-catching photographs • Show the ‘behind the scenes’ of your brand or to show off your product in action or just simply put a face to your brand. • 93% of people say images are the #1 deciding factor when buying products. Inspiring quote cards • Quote cards are highly shareable over lots of social platforms. • You can use quotes that reflect your brand values. Visual Contenting • Use your brand’s palette, type style and aesthetic to tailor it to you. • Quote cards are very easy and fast to create. Strong Calls to Actions • 70% of businesses are totally lacking any type of calls to action. • Use hierarchy, color and imagery to grab people’s attention. • Influence your page visitors to do something with CTAs such as ‘buy now’, ‘click here’, ‘follow us on’, etc. • Great for promoting sales, events, offers and any other exclusive content. Branded images • Use imagery that reflects your brand’s unique selling point. • Using detailed and branded images can help you gain 67% more audience attention. • Capture your brand’s values and ‘essence’ via imagery, color, composition, etc. Interesting data visualizations • Design your data to reflect your brand. • Data visualizations can communicate important facts and figures to audiences much more quickly. • 40% of people respond to (and understand) visual information better than plain text. • Data visualizations can be maps, charts, graphs, diagrams, etc. Engaging videos • Mix up your range of content with videos. • Engaging videos give your bra nd a literal voice and sound. • Only 09% of US small businesses actively create video content. • 64% of consumers are more inclined to buy products online after watching a video. Tips, tricks and how-to’s • Help to construct a wise and intelligent tone for your brand. • This can be recipes, tutorials, life hacks or anything in between. • These content types are used to show off interesting ways to use your products. • Add more visuals to these content types to get attention encourage shares and make it all seem achievable. Informative screenshots • Use screenshots to tease an article, or show off features of your site/program. • Use screenshots to proudly show off some positive customer reviews. • 88% of people read reviews to determine a business’ quality. • Annotate your screenshots for even more clarity.