VISUALS
Visual content also helps drive
more traffic to our website,
build brand identity, boost social
media engagement, attract
more inbound links, generate
conversion and drive more sales
and referrals.
• 40% of online users will favor
and visit pages with visual
information more than those
only showcasing plain text.
• Brands who use infographics
grow in traffic an average of
12% more than those who
don’t.
• Clear and detailed visual
content shows and not tell
your message and brand
identity preferred by up to
67% of consumers online
over contextual product or
brand information.
10 Types of Awesome Visual
Content Your Brand Should
Be Creating Right Now
Eye-catching photographs
• Show the ‘behind the scenes’
of your brand or to show off
your product in action or
just simply put a face to your
brand.
• 93% of people say images are
the #1 deciding factor when
buying products.
Inspiring quote cards
• Quote cards are highly
shareable over lots of social
platforms.
• You can use quotes that
reflect your brand values.
Visual Contenting
• Use your brand’s palette, type
style and aesthetic to tailor it
to you.
• Quote cards are very easy
and fast to create.
Strong Calls to Actions
• 70% of businesses are totally
lacking any type of calls to
action.
• Use hierarchy, color and
imagery to grab people’s
attention.
• Influence your page visitors
to do something with CTAs
such as ‘buy now’, ‘click here’,
‘follow us on’, etc.
• Great for promoting sales,
events, offers and any other
exclusive content.
Branded images
• Use imagery that reflects
your brand’s unique selling
point.
• Using detailed and branded
images can help you
gain 67% more audience
attention.
• Capture your brand’s values
and ‘essence’ via imagery,
color, composition, etc.
Interesting data visualizations
• Design your data to reflect
your brand.
• Data visualizations can
communicate important facts
and figures to audiences
much more quickly.
• 40% of people respond
to (and understand) visual
information better than plain
text.
• Data visualizations can
be maps, charts, graphs,
diagrams, etc.
Engaging videos
• Mix up your range of content
with videos.
• Engaging videos give your
bra nd a literal voice and
sound.
• Only 09% of US small
businesses actively create
video content.
• 64% of consumers are more
inclined to buy products
online after watching a video.
Tips, tricks and how-to’s
• Help to construct a wise
and intelligent tone for your
brand.
• This can be recipes, tutorials,
life hacks or anything in
between.
• These content types are used
to show off interesting ways
to use your products.
• Add more visuals to
these content types to
get attention encourage
shares and make it all seem
achievable.
Informative screenshots
• Use screenshots to tease an
article, or show off features
of your site/program.
• Use screenshots to proudly
show off some positive
customer reviews.
• 88% of people read reviews
to determine a business’
quality.
• Annotate your screenshots
for even more clarity.