AUTOMATION
As an old saying goes “A picture
is worth a thousand words”,
visual elements now appear
in every piece of content we
marketers create every day. With
the explosion of information
online nowadays, we hear our
readers yelling “Make it more
appealing, make it more visual,
we’d rather see it than read it
cause we don’t have time”.
So what is visual marketing? And
how do we leverage it to grow
our business more efficiently?
Visual Contenting
What Is Visual Marketing?
In short, visual marketing is the
way we use visual aids including
design elements, graphics,
images and photos, etc to help
convey our brand’s messages in
the most memorable compelling
way.
Why We Should Use Visual
Marketing?
The reason why visual content
is effective in our marketing
campaigns is because our brains
are hard-wired to visual, we can
process information received in
visual formats faster and more
efficiently than in text alone.
• 90% of information
transmitted to the brain is
visual.
• Visuals are processed 60,000
times faster in the brain than
text.
• 40% of people will respond
better to visual information
than plain text.
• 93% of all human
communication is nonverbal.
• 67% of the audience was
convinced by the verbal
presentation that included
visuals.