Visual Contenting February 2016 | Page 41

VISUALS Thought-provoking questions • Ask your consumers questions to spark conversation and engagement. • Thought-provoking questions help break the fourth wall between businesses and consumers. • Keep your questions open: what motivates you? What’s your favorite thing about summer? • Presenting your question as an image will encourage sharing of your content. Infographics • Infographics are liked and shared 3x more than any other piece of visual content. • Businesses that use infographics report 12% higher profit than those who don’t. • Infographics compress a lot of information into one medium. • Infographics make lots of information a lot easier to follow. Read this guide on Visual Contenting. Visual Contenting