Visual Contenting April 2016 | Page 34

CONTENT MARKETING 2. Don’t blab. As a general rule, concise is better. If you can get a point across in 1,000 words, you shouldn’t be stuffing a 2,000word post with empty fillers just to meet word count. This will cost you readers and damage the quality of your content. 3. Add visuals. Posts with visuals earn 94% more views than textonly posts. By including highquality infographics, memes, stock photos, or screenshots in your content, you can increase engagement hugely. 4. Craft compelling CTAs. Something as simple as adding CTAs to your social media content can create a huge shift in your conversions and rankings. By telling your readers exactly what you want them to do, you stand a better chance of them actually doing it. 5. Engage. A social media post is only as valuable as the level to which you engage with it. This means responding to comments, speaking directly with followers, and posting additional content as needed to keep the conversation going. By Express Writers Check out this infographic on Visual Contenting. Visual Contenting