CONTENT MARKETING
By Sara McGuire from
Venngage
46 EXPERT TIPS FOR
CREATING ADDICTIVE
CONTENT
It’s a shiny, brand new year for
you and your business. What are
your resolutions to supercharge
your content marketing strategy?
Web 2.0 is a fast-paced and
constantly changing landscape.
It’s important to keep an ear
to the ground for new content
trends, but it can be difficult
to know what approaches will
stick and what approaches
will cause your content to go
unnoticed. It’s a sad fact that
the 50% of content created
goes unread. With this being
the case, businesses can’t afford
to waste time and resources on
content that doesn’t achieve its
marketing goals.
In order for your content
Visual Contenting
to stand out from all the
background noise, it needs to be
addictive.
Addictive content pulls readers
in over and over again and can
generate plenty of backlinks,
shares and organic traffic.
Addictive content offers readers
real value through actionable
tips and advice and through
entertainment and genuine
human connection.
But how do you create addictive
content? Google searches
will yield thousands of often
contradictory results, making
it difficult for marketers to
know which information will be
beneficial to them and which
information they should pass on.
That’s why the Venngage team
made it our goal for the new year
to make it easier for businesses
to extract the right information
from the sea of content.
We asked 140 highly successful
content marketing and SEO
experts the questions, “What
makes for good content?” and
“What is your #1 SEO tactic?”
We then compiled the exclusive
answers of 46 of those experts
into one beautiful ebook and
infographic.
Download this ebook at
Venngage
Check out this infographic
on Visual Contenting.