CONTENT MARKETING
Here’s what you need to know
about Google+ headlines and
content:
• The highest-performing
Google+ headlines are 60
characters or less
• Readers only absorb the first
and last three words of a
headline, so headlines that
are 6 words or less have the
most impact
• The ideal length of Google+
body content is 200-440
characters
LinkedIn
LinkedIn posts are designed to
be short and sweet. According to
BufferApp, the ideal length for a
post on the platform is 25 words.
• LinkedIn posts that are
around 25 words encourage
the highest number of clickthroughs.
• For B2B companies, the ideal
word length for a LinkedIn
post can vary between 16-25
words.
• For B2C companies on
LinkedIn, the ideal word
length for a post is between
21-25 words.
Instagram
Since Instagram isn’t focused on
text-based content, but rather
great visuals: there are currently
no solid “best practices” for word
count. You can, however, follow
these tips for best results from
your Instagram posts.
Visual Contenting
• Use creative #hashtags to
promote interaction with
your established network.
Consider using the Instagram
Explorer page to learn more
about trending hashtags that
can enhance your brand. Up
to 15 hashtags per post is an
average amount. Always be
relatable with your hashtags
to what your visual topic is
about.
• If you’re sharing an
Instagram photo on Twitter
or Facebook, be sure to
lessen and streamline your
hashtags. Photos with too
many hashtags will look out
of place on these networks.
Some brands drop the
hashtags in an Instagram
follow-up comment if they’re
streamlining.
• Tell your brand story through
captions. This offers context
for your image and helps
followers connect with your
content.
Pinterest
When it comes to Pinterest
descriptions, keeping them
within the correct charactercount range can enhance their
performance hugely.
• 200-character descriptions
earn the most re-pins
• Pins that feature CTAs earn
80% more engagement than
those that don’t
• Research has found that
pins with an image height
800 pixels or greater earn
significantly more re-pins
than those with smaller
images
Blog Posts
Rule of thumb: blog posts are the
place where informative, guidestyle, long-form content can
shine.
• Buffer found that the ideal
reading length of a blog post
is 7 minutes. This translates
to roughly 1,600 words
• As a general rule, longer
blogs are more likely to
provide quality markers for
search engines, which allows
them to rank higher
• Blog posts that are longer
than 1,500 words receive an
average of 68% more tweets
and 23% more Facebook likes
than shorter posts.
• Most web pages that sit in
the top 10 SERP positions for
any given keyword have at
least 2,000 words
• Eight-word or longer search
queries have risen by
34,000%, which means that
content targeting long-tail
keywords will perform better
today.
5 Key Best Practices for
Social Media Posts
No matter where you’re posting
content, there are several rules
you should always follow:
1. Be helpful. Readers want
helpful content. It matters less
if your content is 80 or 800
characters and much, much more
that it’s helpful and well-written.