CONTENT MARKETING
Curious how long your content
should be?
You’re not alone. With dozens of
conflicting opinions about word
count flying around the web,
it can be difficult to determine
how much is enough on various
platforms like blogs and social
media. Fortunately, we have the
answers.
Now that you know how big
social media truly is, let’s take a
look at what the ideal content
length for all distribution
channels really is.
Twitter
Is Twitter really increasing its
character limit from 140 to
10,000?
This infographic from Express
Writers shows you everything
you need to know about content
word count.
But, best practices currently
state that it’s more fruitful to
keep Tweets limited to 100
characters. Here’s why:
The Rise of Social Media:
Why Your Content Matters
• Tweets that are 100
characters or shorter enjoy
17% more engagement than
longer Tweets
• So-called “medium length”
tweets (between 71-100
characters) are re-tweeted
more often than large
(101-characters or longer)
or small (41-70 character)
tweets
• Twitter is built on brevity, and
100-character tweets are
easy for users to consume
Social media is booming and
one of the best ways to engage
with the huge numbers on each
platform is to ensure that the
content you share there is as
user-friendly as possible. Take
a look at the user numbers
for some of today’s hottest
platforms:
• There are currently more than
2 billion active social media
users in the world
• Content on Facebook earns 5
billion likes each day
• Twitter has more than 284
million users and the platform
sees 500 million tweets daily
• Google+ has more than 363
million users
Online Content Lengths
for All Web Platforms
Visual Contenting
Facebook
While Facebook is often thought
of a long-form content platform
in comparison to Twitter, it
may surprise you to know that
the ideal character limit for a
Facebook post is actually shorter
than a tweet.
Here’s what you need to know:
• The ideal Facebook post is
40-characters or fewer
• Facebook posts with
40-characters earn 86% more
engagement than longer
posts
• According to Facebook best
practices, the second-best
length of a Facebook post is
80 characters or less. These
posts receive 66% more
engagement than longer
posts
Google+
Google+ is all about readability
and accessibility of content, so
it’s important to keep content
easily digestible.