TRENDS
Basic skills to possess:
1. Understanding the metrics
such as open, click through,
and bounce rates
2. A/B testing
3. Segmentation
4. Niche Targeting
Salary Prospects:
The table below shows the
salaries of Email marketers:
get their hands dirty with social
The following table depicts
media, content quality scoring,
the salary-variation by years of
mobile search, and ongoing
experience:
search engine updates. SEO
professionals analyze, review,
and implement changes to a
website so they are optimized for
search engines.
The key responsibilities of an
SEO specialist is to generate
traffic and increase the number
of viewers of the website.
• Specialists with 1-4 years:
$27,772 - $51,866
• Specialists with 5 years and
above: $33,988 - $75,467
Copywriting
Responsibilities:
The responsibilities of a
copywriter include:
• The average Salary of an
Email Marketing Manager is
$58,767
• The average salary of an
Email marketing coordinator
is $39,983
• The average salary of an
Email Marketing assistant is
$35,255
Skills:
Search Engine Optimization
Salary Prospects:
What Do SEO Specialists Do?
SEO specialists can expect
to earn anywhere between
$25,062 and $60,428. As with
most other professions, this
figure varies by location and level
of experience.
An SEO specialist position calls
for extensive analytical, tactical,
and strategic skills. This is
because of the multi-disciplinary
nature of the SEO role, having to
Visual Contenting
1. Intuitive understanding of all
aspects of SEO including the
know how to drive organic
traffic
2. Identification and evaluation
of high quality content
3. Competitor Analysis
1. Write advertising and
marketing copy
2. Write public relations copy
3. Edit what others write
4. Write audiovisual and
broadcast copy
5. Ghostwrite copy
Copywriters also write taglines,
direct mail pieces, web page
content, online ads, email, etc.
Skills:
Skills that a copywriter should
possess: