TRENDS
relationships. Mundane, daily
chores that once necessitated
a ten-minute trip at a minimum
now can be achieved at the click
of a mouse and with no lead
time at all.
And customers are beginning to
spend more time online.
that cannot adapt to the new
marketing climate run the risk of
facing extinction sooner rather
than later.
So, Why Go Digital?
There are a number of disciplines
within the broader umbrella of
Digital Marketing, such as:
#1 Because it is a lot more
affordable than traditional
techniques. For example, an
email campaign can broadcast
a message to a much wider
user-base than via conventional
means – but for a fraction of the
cost of a television or print ad.
Sounds Great! But How Do
I Launch A Career In Digital
Marketing?
of the emails is to engage with
the customer or to advertise a
product.
Why Is It Used?
Brands can quickly and easily
reach target markets without
huge investment into ATL
communication such as print,
television, or radio to target
markets.
#2 Results can be monitored and
tracked. Instead of an expensive
customer survey or research,
marketers can, in minutes,
track customer response rates
and measure the success of a
campaign in real time. This will
also enable the next campaign to
be planned effectively.
#3 Digital Media is outpacing
traditional varieties of
information consumption.
According to the Office for
National Statistics, in 2014, 38
million adults (76%) in Great
Britain accessed the Internet
every day, 21 million more than
in 2006.
The bottom line is that the digital
age is here. Businesses
Visual Contenting
Let us consider each of these, in
turn:
Email Marketing
What Is It?
Email marketing is a type of
push messaging and outbound
marketing that consists of
sending emails to leads and
customers. Typically, the intent
Segmented email lists that
divide the target segment up
by geography, profession, years
of experience, psychographic
profile, etc, may be maintained,
ensuring the emails that are sent
out are relevant and contain
content that would actually
interest the reader.