Visual Contenting April 2016 | Page 12

TRENDS Wanna find a career in digital marketing? But what makes digital so important, you ask? Read more about the digital marketing career path via following infographic shared by Simplilearn. On the current marketing landscape, digital is not only a swiftly growing force, but is also considered to be the future of marketing, in many quarters. And given the rate at which companies are moving toward digital solutions, the future for traditional and conventional varieties of marketing looks bleak indeed! Introduction: Why The Fuss Over Digital Marketing? There is no denying that people are moving at a rapid rate from analogue to digital. Digital content is increasingly being consumed on a daily basis through mobile phones, laptops, computers, and other smart devices. Companies are slowly beginning to recognize that their marketing strategies need to adapt fast to keep up with this evolving trend. the digital era- a