VISITOR GUIDE
Visit Baltimore’ s Fall / Winter 2025-26 Visitor Guide was a celebration of our creative community, spotlighting museums, art galleries, performance venues, craft shops and innovative chefs. We also profiled six local creators and asked them to share their perfect Baltimore day.
Our Spring / Summer 2026 Visitor Guide was published ahead of the 250th anniversary of the signing of the Declaration of Independence, highlighting Charm City’ s numerous contributions to American history, from the national anthem and civil rights achievements to culinary inventions and architectural marvels.
110K printed copies per issue distributed to attractions and hotels across the city, welcome centers statewide and travel plazas along the I-95 corridor
THE OFFICIAL GUIDE
SPRING / SUMMER 2026
BALTIMORE. ORG
WHERE HISTORY LIVES
Discover the stories, spirits and celebrations that shaped Charm City
SPRING / SUMMER
10K mailed directly to households
FALL / WINTER
9K views of the online issue
SOCIAL MEDIA
Visit Baltimore’ s social media inspires exploration of our destination through organic content, serving as an engaging, trusted travel resource for both locals and visitors.
• 3,528 posts across platforms, connecting audiences to Charm City culture and community.
• 21K + new followers across platforms, totaling nearly 226,000.
• 110M impressions, bringing Baltimore to the forefront for travelers and meeting planners.
• 2M views on 65 Instagram reels, engaging with visitors on a higher level.
• 87 collaborations / cross-promotions with local businesses, attractions, organizations and events to elevate local pride and new pathways to discovery.
• 46 custom LinkedIn greetings for meetings and conventions, welcoming guests to learn more.
All data is for the time period July 1, 2025 through June 30, 2026.
MARKETING & COMMUNICATIONS 19