OUR DIGITAL PLAYLIST
OUR DIGITAL PLAYLIST
In FY26, Visit Baltimore’ s owned content channels amplified the city’ s stories, tuning online audiences into our vibrant neighborhoods, authentic culture and can’ t-miss events. Here’ s a look at the year by the numbers.
WEBSITE
Baltimore. org is the official website of Visit Baltimore, the premiere source of information and guidance for visitors, convention attendees, business travelers, locals and anyone looking to learn more about our destination.
87M IMPRESSIONS IN FY26(+ 7 % YOY)
Top 5 Most Popular Pages:
1. Events Calendar 2. Homepage
3. Sail250 Event Landing Page
4. What To Do 5. Where To Eat
Top Countries of Origin:
1. United States 2. Netherlands 3. United Kingdom 4. India 5. Canada
Top Cities of Origin: 1. Ashburn, VA 2. Baltimore, MD 3. New York, NY 4. Washington, D. C. 5. Newark, NJ
Say hello to“ Chessie,” a new AI chatbot on Baltimore. org, powered by GuideGeek, that sources our expert content to allow users to personalize their searches on a whole new level.
EMAIL NEWSLETTER
Visit Baltimore’ s monthly newsletter, The 410, is a free roundup of Baltimore’ s most anticipated events, must-try restaurants and bars, attractions and so much more.
• Average 410 Subscribers: 72,912
• Average Open Rate: 22 %(+ 12.4 % YoY)
• Average click-toopen-rate: 2.6 %
18 VISIT BALTIMORE