THAT FESTIVAL FEELIN’
Kicking off in May 2025 and aligning with Baltimore’ s highly anticipated festival season, the regional events campaign targeted city and surrounding county residents with paid social, enhanced search engine marketing and high visibility billboard ads promoting can’ t-miss events like Artscape and AFRAM. The campaign resulted in over 1.9 million impressions, over 47 thousand clicks and more than 12 thousand web sessions.
TARGETING WORLD CUP UK AUDIENCES
Baltimore’ s prime location, affordability and sports enthusiasm make it the perfect home base for the World Cup in 2026. While no FIFA World Cup games will be played in Charm City, we aimed to increase awareness of Baltimore and our strong sports culture by targeting audiences throughout the UK as they’ re thinking about their World Cup travel plans. Targeting was also extended to those who have recently attended large-scale sports events such as the Euros Football games or Summer Olympic Games. The campaign reached more than four million users throughout the UK, with significant exposure across social media formats. Running July through September 2024, the campaign delivered almost 14 million impressions.
SEE CHARM CITY SHINE
From dazzling light displays to an authentic German Christmas Market, Visit Baltimore’ s Holiday campaign spread cheer to locals and county residents while encouraging them to shop, eat and play in Charm City. Running mid-November through December 2024, the campaign resulted in more than 1.5 million impressions, over 31.8 thousand clicks and more than 24 thousand web sessions.
6 VISIT BALTIMORE