Visit Baltimore Annual Report FY25 2025 | Page 9

LA CUCHARA
When you stay at a boutique hotel in Baltimore, you’ re opening yourself up in the same way the city opens itself to you. Enjoy a personalized experience and a hotel with real personality. Plan your stay at baltimore. org / oneofakind
MARTA
TOPSIDE
WAY MORE THAN CRAB
Washington, D. C. metro riders were treated to Visit Baltimore’ s hunger-inducing culinary advertisements at metro stations and on social media. The campaign timing aligned with the peak bloom of the cherry blossoms in D. C., ensuring that we reached locals and visitors. The campaign resulted in over 2.8 million impressions.

STAY ONE OF A KIND

FOUR SEASONS HOTEL BALTIMORE
STAY ONE OF A KIND BOUTIQUE HOTELS CAMPAIGN
Running March through June 2025, the new“ Stay One of a Kind” campaign highlighted Baltimore’ s boutique hotel properties as destinations within the city, each offering an experience that reflects an individual style, energy and character. Through targeted digital, social and print advertising, the campaign positioned Baltimore’ s boutique hotels as a distinct and elevated experience, leveraging a trend among leisure travelers in search of one-of-akind stays. The campaign resulted in over 4.5 million impressions, over 18.6 thousand clicks and more than 1.2 thousand web sessions.
SAGAMORE PENDRY BALTIMORE
YOU WON’ T GET IT TIL YOU GET HERE
HOTEL REVIVAL
MARKETING & COMMUNICATIONS 7