We Welcome You, ALL of You
We Welcome You, ALL of You
Visit Baltimore’ s Warm Welcome program proudly represents our city’ s commitment to ensuring every visitor feels seen, heard and genuinely welcome— no matter who they are or where they come from.
Over the past year, with support from EDA grant funding, the program underwent an exciting creative refresh and relaunch. We teamed up with local, women-owned creative agency Coven Collective for a full brand overhaul including new marketing assets and the development of a dynamic training module.
The standout of this refresh was a powerful introduction video featuring inclusivity expert Deanna Singh, providing valuable insights into applying the“ platinum rule” to Baltimore’ s tourism and hospitality industries. The revamped training materials, along with downloadable tools were added to the easily accessible, free Tourism Academy platform.
Since the relaunch, the Warm Welcome webpage saw an 86 % year-over-year increase in visits and nearly 300 new partners have pledged their support. Our targeted social media campaign promoting our city’ s commitment earned more than four million impressions, sparking positive engagement and widespread awareness.
Looking ahead, we’ re collaborating with experts to develop a fresh training module focused on accessibility, slated for release in late 2025. With strong community partnerships and a dedication to inclusivity, the Warm Welcome Program continues to create inviting, meaningful experiences for every visitor to Baltimore.
Learn more, sign the pledge and access the materials at Baltimore. org / WarmWelcome.
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