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Installment number two of our hospitality jobs campaign featured Eric Reyes , General Manager of Hotel Indigo , Chef Scott Bacon with Magdalena in the Ivy Hotel and Traci Archable Fredrick , a security guard at the Baltimore Museum of Art , whose inspirational stories highlight rewarding opportunities and the variety of long-term career paths that exist throughout the industry . The campaign was featured on streaming platforms , in social media ads and on digital billboards around the region . The campaign , created in partnership with local agency TBC , won a Silver ADDY in the integrated advertising category of the AAF ’ s annual awards .
Holiday Happenings
This year we continued to add to our award-winning Index video series including a Holiday Happenings episode which tells the story of the many nostalgic , bright and cheer-filled festivities Baltimore has to offer each holiday season . The video , created in partnership with local agency TBC , won a Silver ADDY in the AAF ’ s annual awards .
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Spreading Our Message with the Community
VB CMO Trish McClean joined fellow travel and hospitality leaders at the State of Tourism Signature Breakfast hosted by The BWI Business Partnership , Inc . The discussion included the travel industry ’ s recovery from the pandemic , lingering challenges , visitor growth opportunities and ways the business community can help promote the region . Trish highlighted Visit Baltimore ’ s Warm Welcome and Diversity Apprentice programs as well as our Hospitality Jobs campaign .
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