ADVERTISING BALTIMORE ’ S CHARMS
Our storytelling throughout FY23 spoke to various target audiences who all shared one common and relatable trait : an unquenchable hunger for meaningful experiences . On top of our national brand advertising , we showcased our luxe wellness offerings , drool-inspiring eats and charming festivals . We educated and inspired visitors about things to do in Baltimore , resulting in advertising awards and positive traveler sentiment .
Luxury Escape
Leveraging the trending desire for wellness and luxury travel , our boutique hotels campaign spoke to affluent travelers experiencing wanderlust and searching for an unexpected escape while driving room night bookings to our one-of-a-kind properties . Placements included print and digital ads and advertorial in AFAR magazine and select African American travel publications TravelNoire and Soul of America , plus a social media partnership with influencers That Couple Who Travels .
Our SECRET .
Your ESCAPE .
Culinary Campaign
From five-star spas to cozy reading nooks and tranquil grounds , Baltimore ’ s luxury hotels offer the perfect urban retreat . Unwind in style and then step outside to find the city ’ s picturesque waterfront , world-class museums , vibrant neighborhoods and booming culinary scene .
Plan your stay at BALTI M O R E . O RG / E S CA P E
Using tantalizing , FOMO ( fear of missing out ) -inducing imagery from restaurants across the city , our regional culinary campaign served to challenge false perceptions of Baltimore ’ s dining scene and attract county and D . C . residents to taste for themselves . Placements included billboards , bus sides , Metro stations and social ads highlighting our delicious food and must-experience atmosphere . The beautiful food-forward campaign won a Silver ADDY in the integrated advertising category of the American Advertising Federation ’ s ( AAF ) annual awards .
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