first , coffee on the street as
I WALK ALONG THE WATERFRONT to the
CONVENTION
THE HORSE YOU CAME IN ON SALOON
next day , a visit to SEE ART !
be surprised meet baltimore
baltimore . org / meetings
WATERFRONT PROMENADE
ending my day
BAR HOPPING IN FELL ’ S POINT
AMERICAN VISIONARY ART MUSEUM
Be Surprised , Meet Baltimore
Visit Baltimore launched a new creative advertising campaign in July 2021 to drive meetings and conventions business . The campaign positions Baltimore as an engaging and culturally rich destination by showcasing “ a day in the life ” of an attendee in Baltimore . The creative emphasizes our key attributes of walkability , affordability , accessibility and a waterfront convention campus and invites the audience to see for themselves what Baltimore is all about with the sign off , “ Be surprised , meet Baltimore .” A multi-channel media plan spanning print , digital and social media was aimed at our intended audience with geographic , industry and job title targeting . The creative look and feel of the campaign was also used to redesign a number of sales tools for our team , including a video , pitch presentation template , sales proposal and citywide hotel map .
New Tradeshow Booth Debut
Visit Baltimore launched a new 20x20 tradeshow booth at IMEX America 2021 . A nod to the city ’ s history , creativity and endless potential , the booth is a stand-out on the tradeshow floor and helps convey our new storytelling approach . The flexible retail , counter and conversation spaces offer a distinctly Baltimore experience while allowing the sales team to adapt and evolve at tradeshow appearances all over the country .
MARKETING & SALES 21