Module 4 : “ The Seduction Stage ”
This is where we are perfectly setup to introduce our solution to their problem , our product , service or whatever we ’ re selling .
What makes it unique / fresh / new ? How does it work ?
Show them success stories from your customers . If you don ’ t have any , give out review copies for free and get them that way
We also call out their biggest objections and systematically smash them 1 by 1 while making them see results in advance with your product / service in their head before they even have it .
This is extremely powerful because their brain starts to associate our product / service with those positive emotions and it ’ s almost impossible for them not to want what you ’ re selling .