Module 3:“ Interest Cultivation”
Now that you’ ve hooked them in, you gotta keep them there by creating interest about the topic … in relation to how it will make them want to buy whatever it is you’ re selling at the end.
So to create interest, simply tell them what you ' re gonna tell them. Whoever makes it past this point is extremely interested in what we are talking about. Which means, they are a super hot lead at this point. Otherwise, why would they stay?
This is also where we start to tell them about the big opportunity that is available to them. Or the big problem that they know or don’ t know that they have.
We educate them on the problem or opportunity, show how it will affect their life in negative ways if it’ s not solved, then we propose a solution or shortcut to solving the problem.