PR News
Creativity is key in PR, especially with the ever-changing society in which we live. Keeping up-to-date with what is happening in the PR world is a helpful way to discover what PR professionals are creating and to build on your own ideas. Check out what is happening in the public relations industry.
7 Ways the White House Built Buzz around the SXSL Live Stream
The SXSL press team used a multi-faceted campaign to increase visibility, valuation, and credibility of the event. This included the use of traditional press release, a streamlined microsite, press release reminders, collaboration with partners’ websites and social media accounts, pre-event and ongoing social media coverage, just to name a few.
“The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers,” said Sophie Maerowitz, PR News writer.
4 Ways PR Pros Will Want to Use Google’s Pixel Phone
With the Oct. 5 release of Google’s Pixel Phone, already a heavy competitor to Apple’s iPhone 7 released only a month ago, efficiency and connectivity to the PR world are set to increase. The Pixel phone features the highest-rated smart phone camera yet, unlimited cloud storage, and the display of trending topics on the home screen. These features and more will be influential in the future of PR.
Target changes internal communication strategy thanks to crises
Target has begun a daily newsletter, Briefly, sent to all employees to increase better communication between HQ and employees. Many employees felt uninformed of policies and procedures, leaving them wanting “straight talk” in real-time.
"Briefly works because we have permission to talk about topics that don’t show Target in the best light because we have committed to this notion of transparency and authenticity with the team."
-Kate Simpson
PR Student